Penelope Herrera
Penelope Herrera
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Hi! I’m Penelope

I’m a multimedia designer and motion graphics specialist with over a decade of experience turning complex ideas into clear, engaging visuals.


I’ve worked with brands like Orangetheory Fitness, Cardinal Financial, and Holcim, creating everything from 2D animations and explainer videos to interactive learning modules and instructional content.


My approach blends strategy and creativity. I care about how things look, but just as much about how they perform and the audience they serve. Whether I’m building a training series or designing internal communications, I focus on clarity, emotional resonance, and high visual impact.

WHAT I DO

Multimedia Design

Visual storytelling with soul and strategy. I create cohesive graphics and layouts that bring clarity, consistency, and beauty to your brand or message, from social content to presentations and digital experiences.

Motion Graphics & Video Editing

Movement is magic. I transform static ideas into dynamic visuals that inform, inspire, and engage, whether it’s a social video, brand animation, or a piece for internal communication. Every frame is designed with intention.

Instructional Design & E-learning

Learning should feel alive. I design training experiences that are clear, engaging, and visually rich, blending design, structure, and empathy to help your audience truly connect with the content.

Creative Direction

You have the vision, I help you shape it. Through symbolism, strategy, and soul, I guide visual direction for projects that need coherence, depth, and a distinct creative voice. From concept to execution, I hold the big picture with care.

CONTACT ME

View My Full Portfolio

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