ABOUT ME
I’m Penelope, La Alquimista del Hierro, the Iron Alchemist.
The one who transforms what’s felt deep inside into something useful, soulful, and beautiful.
In English? I’m the one who translates your ideas into meaningful, intentional design.
I’m a symbolic person. I navigate the waters of the subconscious, sensing what the five senses often miss. I channel that into concrete work created for you, visuals with depth, purpose, and heart.
I’m a lioness, born and raised in Caracas, Venezuela. I’ve been living in the U.S. for almost 20 years, but I don’t belong anywhere; I belong everywhere. The internet is my home, a place where I connect with people from all over the world.
Still, don’t get me wrong, I love the sun, the sea, the wind in the trees. Nature is my reset button. Long walks under the sky are part of my creative fuel.
I pour my soul into everything I do. That’s what I offer: work with intention, shaped by intuition and experience. Whether it’s your brand’s visual identity, a digital training experience, or a motion piece for your campaign, I create with care so that you can feel proud of how you show up.
As for experience?
I studied Multimedia Art at an art school in Venezuela, five formative years learning from incredible artists who taught me the conceptual, technical, and theoretical foundations of art. After graduating, I moved to the U.S. and began working as a designer, multimedia creator, and instructional designer for companies like The Learning Experience, Orangetheory Fitness, Cardinal Financial, Holcim, Elevate, and others.
My skills have been forged in the field, through hands-on work, client collaboration, countless hours of research, professional development, and deep internal reflection. I believe in always learning and growing while honoring both my inner wisdom and the collective consciousness we’re all part of.
So… if you're looking for visual alchemy, meaningful, strategic, artful content, I’m here for it.
MY PHILOSOPHY
Iron Alchemist
I am la alquimista del hierro because I’ve learned to transform the heavy into direction, the dense into purpose. Iron is more than a material; it symbolizes resilience, structure, and the courage to act. It’s the metal of Mars, forged in fire, shaped through pressure. Just like creativity.
But for me, iron (hierro) is not just symbolic, it’s also literal. It lives in both of my last names. It’s in my lineage, in my identity, in the way I carry myself and create. I was born to work with what’s strong, deep, and essential.
Alchemy, for me, is a living process. It’s the art of transforming emotion, memory, symbolism, and experience into something beautiful and real. I don’t just design, I transmute and transform. I take what lives in the depths and shape it into visual stories, training journeys, and brand pieces that carry meaning.
What I offer is not just skill. It’s presence. Soul. And the structure to bring it all to life.
THE MEANING BEHIND MY LOGO
A Symbol of Transformation and Structure
This logo tells the story of how I work: with depth, structure, soul, and fire.
At the center, the “♇” stands for Pluto, planet of transformation, creative death and rebirth, a symbol of my ability to work with what’s hidden, emotional, or symbolic and transmute it into beauty and clarity. The “♄” represents Saturn, the planet of time, discipline, boundaries, and creative architecture, reminding us that structure is sacred and necessary for anything meaningful to last.
The symbol lives inside a golden sun, a direct reflection of my Leo Sun in the 12th House: a soul who shines not through ego, but through intuition, symbolism, and unseen currents. The rays surrounding the circle move like water, honoring the dreamy, mystic frequency of Neptune, ruler of the 12th House, and my deep connection to the subconscious, archetypes, and art.
Even my 2 last names carry the word Hierro (iron). This is not just branding; it’s my essence made visible.
The palette ties it all together:
- Deep blue for the intuitive, oceanic realm of Neptune
- Burnished gold for the fire and royalty of the Sun
- And a bold, grounded dark navy/black for the strength of Pluto and Saturn
My logo holds everything I believe in: transformation with integrity, visuals with meaning, and work that bridges the mystical and the material.
